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Archive for July, 2008

Olukorrast transporditurul

Thursday, July 10th, 2008

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2008.aasta on majanduses raske kuid samas huvitav periood. Oleme tõdenud majanduse jahtumist ja kütusehindade järsku tõusu . Nõudluse vähenemine on tinginud veohindade languse kuigi transpordi kulupool on hüppeliselt tõusnud. Oleme sattunud kahepoolse surve alla – ühelt poolt nõuavad kliendid, viidates turusituatsioonile ,odavamaid hindu ja teiselt poolt nõuavad vedajad, viidates kulude kasvule, veohindade tõstmist.

Ca 10 aastat tagasi oli Eestis umbes samalaadne situtsioon – turule paisati ca 300 uut liisingautot kuid samas kadus ära Venemaa turg.Veovahendite pakkumine ületas nõudluse ja hinnad langesid.Tekkis terve hulk noori transpordifirmasid kes nõudsid häälekalt hindade tõstmist sest tulud ei katnud kulusid.Appikarjeks nende nõudmised jäidki ja nii nad välja suridki. Ometi suutsid osad vedajad ka tollaste hindadega ellu jääda ja tegutsevad tänaseni. Ja arvan et elavad üle ka tänase päeva…

Vaadates meie praegusi vedajaid ja koostööpartnerid võib täheldada ,et nende hulgas on juba nimekaid ja staazikaid tegijaid kui ka suhteliselt noori nimesid.Vanadel tegijatel on suuremad kogemused ja väljakujunenud koostööpartnerid,samuti on neil juba väljamakstud tehnikat.

Seega on neil võimalus pakkuda transporditeenust just selle hinnaga mida hetkel turul pakutakse. Kui aga transpordiäri aluseks on kõrge intressiga laenuraha ja vähesed kogemused ,siis on ka kalkuleeritav veohind ebaloomulikult kõrge.

Veohinna määrab ikkagi turg ja klient on meie jaoks endiselt kuningas.Arvestagem hetke turusituatsiooni ja pakkugem nii meie vanadele kui uutele klientidele vastuvõetavat ja atraktiivset hinda.Kahjuks peab müügiosakond hetkel tõdema et meie pakkumised on vedajate surve alla sattudes sageli kõrgemad kui meie konkurentidel. Ka Euroopa sisevedudel on hinnad kas samaks jäänud või langenud –seega pole ka Eesti turul tõusu niipea ette näha. See et mõni meie vedaja ähvardab autod maha müüa või seisma jätta ei tähenda veel et elu seisma jääb.Ärge laske oma tuju virisejatel rikkuda -alati leidub tegijaid kes ka raskel ajal tööd teha tahavad-usun et ka meie töökas kollektiiv nende hulgas!

Jõudu kõigile!

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